Introducing Bushbucks™ – when you need more “Veld” to pay for your holiday!
Welcome to the gravel road less travelled—where loyalty rewards isn’t about flashy apps, the number of user profiles or corporate points, but real rewards for real adventures like you in South Africa to visit the wildest and most exotic corners of the country, exclusively available to you.
Bushbucks™ is South Africa’s first and only dedicated direct-booking coalition loyalty programme built exclusively for independent rural campsites, guesthouses, eco-lodges, farm stays, and boutique B&B’s.
Operated by What The Gravel—the team that’s turned dusty tracks and off-road stories into must-watch content— in partnership with Kangaroo Rewards, Bushbucks™ helps you keep more of your travel budget where it belongs: in the veld, with the people who make these places special.
If you become a What The Gravel Member, you enjoy the benefits of an exclusive group of people with access to our mobile app where you can discover how to earn and spend your Bushbucks™!
So head on over to your nearest What The Gravel Partner, book a stay directly with them, and register as a What The Gravel Member to start earning Bushbucks™. Membership is only available from our Partners. You cannot get it anywhere else.
Why Bushbucks™? Because the real currency is goodwill, gravel dust, and great stories.
In a world of data-harvesting loyalty schemes, Bushbucks™ keeps it refreshingly human:
- Guests
- Access to our Mobile App – Launching 1 July 2026
- Earn Bushbucks™ when visiting a What The Gravel Partner
- Accrue Bonus Bushbucks™ for completing challenges and expeditions, attending events or simply sharing a memory on social media,
- Use your accumulated Bushbucks to pay for your next stay and get the perks that comes with your status as a What The Gravel Member.
Become a What The Gravel Partner
Properties & Business join as partners (Gold, Platinum, or Diamond tiers) and earn Bushbucks™ every time a guest signs up for membership via their own unique QR code or link at reception using our Magicard. And take advantage of our promotional campaigns exclusively distributed to What The Gravel Members.
In “Afrikaans – “Geld” means money. In the Bush, Bushbucks™ is “Veld”.
Now who needs more veld?
More starry nights, more braai stories, more reasons to come back? Bushbucks™ is here to make it happen—one dusty QR scan at a time.
For Properties — Apply to become a partner and turn one-time visitors into lifelong adventurers.
For Hospitality & Travel – Coming 1 September 2026
The Bushbucks™ Magicard
The magic happens with this A5 sized perspex display stand that you need to place at your reception desk or check-out counter and invite your visitor to join the Gravel Club by scanning the Quick Response Code (QR) on it.
The QR code will send them to your special landing page where they can purchase a Club Membership at one of the 3 tiers*.
The Landing page is branded for your business only, which means we can track the sign-ups from your business.
Your Bushbucks™ Landing Page is located at whatthegravel.site/yourplace
To see Bush Magic in action, scan the QR Code in the image below to reach the DEMO2 Guest House.
Your Dedicated Membership Page will not be publicly visible and can only be reached from your own inhouse display. This allows us to track your membership growth independently from other partners.
Bushbucks™ rewards the spirit of exploration in Southern Africa’s backroads: more veld, more value, more genuine connections.
And now you have questions…
- How does it work?
- How much does it cost to join as a Partner?
- I already pay a commission to the booking platform I use. How will this help me?
- What can Bushbucks™ be used for?
- Can BushBucks be used in conjuction with other offers?
- What is the value of a Bushbuck™?
- Can it be exchanged for cash?
- Why do I have to pay to participate?
- Is it legal?
- Do I need to include all my rooms?
More questions?
Call us on 065 155 4048 to get answers.
* Terms and Conditions apply
OUR GUARANTEE*
As a WTG Partner, we promise to exclude any direct competitor within your region.
We guarantee a return on your investment within 2 years or we refund you in full.
We guarantee that you will not be charged for any service we render unless it is required to comply with local, provincial or national laws.
On the FLIP SIDE
Your Bushbucks™ Magicard can be turned around to allow Members to scan a different code to earn Bushbucks™ everytime they stay with you.
Ready to Join the Coalition and become a Gravel Club Partner?
We will offer you a 3 month FREE Bronze Partner membership if you participate in our market research by taking our 10 minute survey.